- Description: A full bleed tri-fold color brochure
- Process (Programs, Tools, Skills): First I sketched out my design ideas on a pad of paper. I chose the best option, then took it to the Adobe programs. I used Adobe Photoshop, Adobe InDesign, and Adobe Illustrator to complete my design. I created a logo using the pen tool on Illustrator and then applied it to the design on InDesign. I used Photoshop to crop out the images of the basketball hoop and the basketball. I used “wrap text” so that the text would wrap around these images. I used “Paragraph Styling” so that my headings, subheadings, and paragraphs would all have the same font size, style, and spacing. I used a flat design of black for the inside to make it look clean and concise. On the back of the design, I used a yellow box to create contrast with the rest of the black. I used repetition of the basketball to draw the eye. I used good alignment in all of the places I could to make it clean and crisp. Lastly, I used yellow, orange, and brick on the Esplin color wheel which complemented each other to make the audience think of “basketball.”
- Message: Any child can participate in the basketball camp regardless of income. The camp provides a safe environment for children to learn ball handling skills, confidence, and experience game-like situations.
- Audience: Any parent, grandparent, or guardian that would like to enroll their children or grandchildren in a basketball camp to teach them good sportsmanship and basketball skills.
- Top Thing Learned: The top thing I learned was how to use the three Adobe programs in a way that compliments the design beautifully.
- Color scheme and color names: Analogous: Yellow, Orange, Brick
- Title Font Name & Category: Bookman Old Style: Oldstyle
- Copy Font Name & Category: Avenir Next: Sans-serif
- Word Count of copy: 272
Thumbnails of Images used:
Sources (Links to images on original websites):